Re-branded Google Regional Company Center as Google Locations, and began to show a large number of regionally relevant results for specific keywords. Get local Google places page for your company. Complete list and go through a confirmation procedure. Google to give 4 pin code modification in correspondence with the agreement of the location to make sure that you are the actual owner of a small company. This procedure takes about two weeks. I am waiting for my pin to come to the local business deal with me as I write this post … Will keep you published.

Get reviews on Google Places–important. Google is not counting on yelp and order third partly reviews sites. Google local places are now being place in the organic search area. National companies with no local searches will be challenge…get a local location or lose According to Google, 20 percent of all searches are related to location. Since comScore reports that 14.3 billion searches were conducted through Google in March, this means nearly 3 billion Google search queries contained local terms.

Already, there are over 400 million local searches every month and growing. 70% of these are searches looking for local products or services. This significant change in local search is underpinned by the fact that 67% of people search online instead of looking in Yellow Pages

The yin and yang of shopping

If a person searches for a plumber, you will only get plumbers in your local town. If you are having a night out and want to find an Indian restaurant and search on your mobile phone or I-Pad, you will get displayed three or more within your immediate vicinity. You can enter their websites, look at the menus, make a choice and ‘phone to book a table. Or you may be so close that you just walk in.

So there you have it. Claim your “places” now and thank me later. The future of search will be more and more targeted…..local-mobile-pervasive…..? Please leave us a feedback…your input is very important.